4 Ways Universities Can Power Lead Generation With Digital Tools

October 21, 2022

In today's digital age, university student recruitment has evolved significantly from the traditional methods of print advertising and campus visits.

With the vast majority of students now using the internet and social media on a daily basis, universities and colleges must adapt their lead generation strategies to meet the needs of today's tech-savvy students.

There are four primary ways in which universities and colleges can increase their lead generation:

  • Email Marketing
  • Social media
  • Cold Calls
  • Univiser platform

By utilizing all four of these lead-generation strategies, universities and colleges can reach a wider audience of potential students and increase their chances of successfully recruiting the best and bright students.

4. Univiser Platform

Our innovative peer-to-peer platform, Univiser, provides a space where students can interact and exchange information easily and efficiently.

This would allow potential students to easily get an inside look at the university from the comfort of their homes and make an informed decision about whether or not it’s the right fit for them.

Additionally, universities can use this platform to connect with prospective students who may not be familiar with their institution. By providing these students with information about the university, they are more likely to consider it as an option when making their college decision.

How Univiser Helps Power Lead Generation for Universities?

Univiser platform combines all the other three methods of powering lead generation into one, giving universities the right mix of push needed to convert potential prospects into leads.

With Univiser, you're able to target and reach your ideal audience with ease!

The departments of Universities Univiser could be utilized by are:

• The admissions team - They can reap the advantage of the monthly lead report as well as the ambassadors' report provided by Team Univiser

• The marketing team - They can reap the advantage of Univiser platform by marketing the partnership with Univiser platform through SEO, Email campaigns, content created by student ambassadors, and social media posts.

Here are a few ways Universities could use the monthly lead report provided by Team Univiser:

•        Use the data to contact hot leads during admission cycles

•        Connect prospects with the right ambassadors to improve conversion

•       Monitor the cold leads and direct offers and discounts toward them

In addition to lead generation, by connecting prospective students directly with existing university students, the Univiser platform also works to provide valuable benefits to both, prospects as well as the student ambassadors (existing students representing the university).

Benefits to Prospects:

·        Precise and accurate information on a specific degree including the compulsory as well as optional modules.

·        Inside scoop on the university culture and other non-academic activities such as extra-curricular, sports, and clubs.

·        True perception of the diversity and inclusion of students in the overall activities of the university from past students who have graduated from the university.

Benefits to Student Ambassadors:

·        Prestige recognition for being a Student Ambassador of Univiser.

·        Be a part of Global Univiser society.

·        Sharpen Leadership and Teamwork skills.

3. Cold Calls

The goal of cold calling is to generate interest in what you have to offer and to get the prospect to take action, such as scheduling an appointment or requesting more information. When done correctly, cold calling can be an effective way to reach new prospects and increase your institution's visibility.

There are a few key ways that universities can increase lead generation through cold calling:

• Make sure that their admissions counsellors are properly trained in making effective cold calls.

• Target the cold calling efforts to specific audiences that are likely to be interested in their programs.

• Use data-driven call lists to make sure that they are reaching the right people with their message.

• By taking these steps, universities can significantly increase their lead generation through cold calling.

2. Social-Media

Social media is another powerful tool that universities can use to increase lead generation. There are a number of ways that universities can use social media to reach potential students and generate interest in their programs

The way in which universities can use social media to generate leads is by:

• Creating targeted ads. Ads can be targeted to specific demographics, such as location, age, or interests.

• Creating content that is shareable and interesting. This can be done through blog posts, infographics, or even just well-written articles.

• Monitoring engagement. It is necessary to keep an eye on how people respond to ads and content so you can adjust your strategy.

1. Email Marketing

Email marketing can be a great way for universities to increase lead generation. By leveraging email marketing, universities can reach a larger audience with their marketing messages and increase the likelihood of getting leads.

Here are four ways universities can use email marketing to increase lead generation:

• Use email campaigns to promote events and open houses.

• Use email to share information about programs and services.

• Use email to stay in touch with prospects and keep them updated on your latest news and offerings.

• Use email to encourage referrals from happy students and parents.

By creating targeted content, developing an omnichannel approach, using marketing automation, and employing data-driven strategies, universities can generate more leads and improve their chances of success

In today's digital age, university student recruitment has evolved significantly from the traditional methods of print advertising and campus visits.

With the vast majority of students now using the internet and social media on a daily basis, universities and colleges must adapt their lead generation strategies to meet the needs of today's tech-savvy students.

There are four primary ways in which universities and colleges can increase their lead generation:

  • Email Marketing
  • Social media
  • Cold Calls
  • Univiser platform

By utilizing all four of these lead-generation strategies, universities and colleges can reach a wider audience of potential students and increase their chances of successfully recruiting the best and bright students.

4. Univiser Platform

Our innovative peer-to-peer platform, Univiser, provides a space where students can interact and exchange information easily and efficiently.

This would allow potential students to easily get an inside look at the university from the comfort of their homes and make an informed decision about whether or not it’s the right fit for them.

Additionally, universities can use this platform to connect with prospective students who may not be familiar with their institution. By providing these students with information about the university, they are more likely to consider it as an option when making their college decision.

How Univiser Helps Power Lead Generation for Universities?

Univiser platform combines all the other three methods of powering lead generation into one, giving universities the right mix of push needed to convert potential prospects into leads.

With Univiser, you're able to target and reach your ideal audience with ease!

The departments of Universities Univiser could be utilized by are:

• The admissions team - They can reap the advantage of the monthly lead report as well as the ambassadors' report provided by Team Univiser

• The marketing team - They can reap the advantage of Univiser platform by marketing the partnership with Univiser platform through SEO, Email campaigns, content created by student ambassadors, and social media posts.

Here are a few ways Universities could use the monthly lead report provided by Team Univiser:

•        Use the data to contact hot leads during admission cycles

•        Connect prospects with the right ambassadors to improve conversion

•       Monitor the cold leads and direct offers and discounts toward them

In addition to lead generation, by connecting prospective students directly with existing university students, the Univiser platform also works to provide valuable benefits to both, prospects as well as the student ambassadors (existing students representing the university).

Benefits to Prospects:

·        Precise and accurate information on a specific degree including the compulsory as well as optional modules.

·        Inside scoop on the university culture and other non-academic activities such as extra-curricular, sports, and clubs.

·        True perception of the diversity and inclusion of students in the overall activities of the university from past students who have graduated from the university.

Benefits to Student Ambassadors:

·        Prestige recognition for being a Student Ambassador of Univiser.

·        Be a part of Global Univiser society.

·        Sharpen Leadership and Teamwork skills.

3. Cold Calls

The goal of cold calling is to generate interest in what you have to offer and to get the prospect to take action, such as scheduling an appointment or requesting more information. When done correctly, cold calling can be an effective way to reach new prospects and increase your institution's visibility.

There are a few key ways that universities can increase lead generation through cold calling:

• Make sure that their admissions counsellors are properly trained in making effective cold calls.

• Target the cold calling efforts to specific audiences that are likely to be interested in their programs.

• Use data-driven call lists to make sure that they are reaching the right people with their message.

• By taking these steps, universities can significantly increase their lead generation through cold calling.

2. Social-Media

Social media is another powerful tool that universities can use to increase lead generation. There are a number of ways that universities can use social media to reach potential students and generate interest in their programs

The way in which universities can use social media to generate leads is by:

• Creating targeted ads. Ads can be targeted to specific demographics, such as location, age, or interests.

• Creating content that is shareable and interesting. This can be done through blog posts, infographics, or even just well-written articles.

• Monitoring engagement. It is necessary to keep an eye on how people respond to ads and content so you can adjust your strategy.

1. Email Marketing

Email marketing can be a great way for universities to increase lead generation. By leveraging email marketing, universities can reach a larger audience with their marketing messages and increase the likelihood of getting leads.

Here are four ways universities can use email marketing to increase lead generation:

• Use email campaigns to promote events and open houses.

• Use email to share information about programs and services.

• Use email to stay in touch with prospects and keep them updated on your latest news and offerings.

• Use email to encourage referrals from happy students and parents.

By creating targeted content, developing an omnichannel approach, using marketing automation, and employing data-driven strategies, universities can generate more leads and improve their chances of success

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