The importance of picking your battles

June 13, 2022

As social creatures, we tend to rely on people we know (directly or indirectly) when it comes to making decisions. This is why the concept of an ambassador has such powerful marketing potential – they offer you a personal face with whom you can form a shared experience.

This week, Brunch sat down with an entrepreneur who has harnessed the power of the ambassador to build a platform that allows college students, especially first-generation college students, to form connections with student ambassadors with a UNIVISER-partnered college to get first-hand experiences and be mentored by people who have themselves been in that same place.

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