INTRODUCTION
B.S. Abdur Rahman Crescent Institute of Science and Technology is a leading deemed-to-be University based out of Chennai, Tamil Nadu, India. It is one of the Top 100 Universities as per the National Institutional Ranking Framework (NIRF), Government of India.
Ranked among the Top 100 Universities in India
12,000+ Students on Campus
"Univiser has made a major part of our process easier by providing an average conversion rate of 27% in enquiry to applications and 42% in applications to admissions. The way they support and handle our association by delivering high level of satisfaction is sheer delight."
Ganesh Rathinam
CMO & Deputy Director (Admissions)
GROWTH OPPORTUNITY
Although strong in digital marketing and outreach activities, effective engagement of the digital pipeline was necessary for the University to take their recruitment efforts to the next level. Especially in case of the leads that tend to engage less with standard call to actions, the University saw the opportunity of growth and required a digital intervention to nurture the same.
2592+
Hours of counselling time saved
42%
Average conversion from application to admission
27%
Average conversion from enquiry to application
3rd
Consecutive year of successful partnership
UNIVISER EFFECT
Harnessing the power of student resources to build a new avenue of admissions through digitalisation of peer-to-peer communication.
- 36 Ambassadors
- 2562+ Unique Conversations
- 6452+ Total Conversations
- 150+ Admissions
Univiser helped the University get more out of their Outreach and Admissions Funnel
SUMMARY & THE ROAD AHEAD
Our partnership has contributed towards the business goals as well as the A+ Accreditation that the University received from the National Assessment and Accreditation Council (NAAC), India. We look forward to strengthen this with our Ambassador Training Modules and Univiser Knowledge Academy courses.